Project Overview

Amber River is a collective of like-minded, values-driven individuals with a deep passion for financial planning. Their approach transcends traditional financial advice, embodying a philosophy they call Life Landscaping®. This innovative perspective reflects their commitment to independent financial planning and their dedication to enriching the lives of the people they meet through meaningful conversations, knowledge sharing, and tailored financial planning.

Our Contributions

Anorak played a pivotal role in shaping Amber River’s brand and digital presence. We developed comprehensive strategies, including Brand Strategy, Information Architecture, Brand Design, and Digital Strategy, ensuring a cohesive and compelling brand identity. Our design efforts encompassed Website Design, Graphic Design and Branding, Brand Guidelines, and User Experience (UX)/User Interface (UI) Design, resulting in a seamless and engaging multi-platform experience.

Technical and Marketing Excellence

Our technical expertise supported Amber River’s digital infrastructure through Website Development, Server Management and Hosting, and bespoke application development. To amplify their reach and engagement, we implemented a robust marketing strategy featuring Search Engine Optimization (SEO), Content Marketing, Email Marketing, Social Media Marketing, and Paid Advertising (PPC). This multifaceted approach ensured that Amber River’s mission of helping individuals at every life stage plan for a life well-lived was effectively communicated and accessible.

Services carried out by Anorak

Strategy

Brand Strategy, Information Architecture, Brand Design, Digital strategy

Design

Website Design, Graphic Design and Branding, Brand Guidelines, User Experience (UX)/User Interface (UI) Design, Multi-Platform Design

Tech

Website Development, Server Management and Hosting, bespoke application development

Marketing

Search Engine Optimisation (SEO), Content Marketing, Email marketing, Social Media Marketing, Paid Advertising (PPC)

Moira Benigson

Managing Partner at The MBS Group

"The amazing thing is that Anorak and #5 clearly 'get' social media, something that most business leaders struggle with. The app, his Facebook page, YouTube, website, and official Twitter are all seamlessly linked together—and the numbers are astounding! Rio's website has nearly 2,000,000 visitors from 200 countries. The app has 167,000 subscribers and nearly 300,000 readers per issue, and 8,988,144 checked out a #5 magazine video of Cristiano Ronaldo freestyling on YouTube... phenomenal. Anorak and #5 have also used strategic alliances, including Manchester United and the BBC, to further drive traffic. Many brands and businesses try really hard to achieve success, but the most important element in my mind, is authenticity. #5 certainly has this."

“Anorak are highly switched on, savvy and commercial individuals who understand how to deliver digital platforms to drive consumer engagement and preference as well as key performance indicators.

With an implicit understanding of the customer journey and brands they are an all round and accomplished group of professionals. I would highly recommend.”

Philip Toomey, Digital director, Arcadia Group