Project Overview

Excellence in Motorsport

JOTA stands out as one of the most accomplished sports car teams in recent history. With an impressive track record, JOTA has secured a spot on the LMP2 podium at Le Mans ten times over the past nine years, including an extraordinary 2nd and 3rd overall finish in 2017. Their championship victories span the 2016 European Le Mans Series and the 2017 Asian Le Mans Series. Additionally, JOTA has earned vice championship titles in the FIA World Endurance Championship for the 2017, 2018-2019, 2019-2020, and 2021 seasons.

Our Contributions

Anorak played a critical role in crafting JOTA’s brand and digital ecosystem. We developed comprehensive strategies, including Brand Strategy, Information Architecture, Brand Design, and Digital Strategy, to ensure a cohesive and compelling brand identity. Our design efforts spanned Website Design, Graphic Design and Branding, Brand Guidelines, and User Experience (UX)/User Interface (UI) Design, resulting in a seamless and engaging multi-platform experience.

Technical and Marketing Excellence

Our technical expertise supported JOTA’s digital infrastructure through Website Development, Server Management and Hosting, and bespoke application development. To amplify their reach and engagement, we implemented a robust marketing strategy featuring Search Engine Optimization (SEO), Content Marketing, Email Marketing, and Social Media Marketing. This multifaceted approach ensured that JOTA’s legacy of excellence in motorsport was effectively communicated and celebrated.

Services carried out by Anorak


Brand Strategy, Information Architecture, Brand Design, Digital strategy


Website Design, Graphic Design and Branding, Brand Guidelines, User Experience (UX)/User Interface (UI) Design, Multi-Platform Design


Website Development, Server Management and Hosting


Search Engine Optimisation (SEO), Content Marketing, Email marketing


Rachel Crouch

COO / Founder at Audition Ready

"Audition Ready is proud to have partnered with Anorak in building our education platform. Anorak has been instrumental in our business’s inception and continued growth, from designing our brand identity and assets to developing our bespoke app, e-commerce, and website.

Anorak has consistently supported our business’s growth with tech support, updates, and innovative methods for delivering to both our B2C and B2B customer base."

“Anorak are highly switched on, savvy and commercial individuals who understand how to deliver digital platforms to drive consumer engagement and preference as well as key performance indicators.

With an implicit understanding of the customer journey and brands they are an all round and accomplished group of professionals. I would highly recommend.”

Philip Toomey, Digital director, Arcadia Group


Printed fleet graphics are one of the best outdoor advertising solutions for the JOTA brand – they make a lasting impression.

Whether it’s a cars, vans, or trucks — using the simple brand rules laid out in this document should give you the tools required to brand the JOTA fleet.