Project Overview

Little Hoppa®: Innovative and Planet-Friendly Baby Products

Little Hoppa® is renowned for designing innovative, beautiful, and planet-friendly baby toys and teethers. Our award-winning products, such as the versatile 3-in-1 activity set and the Hoppa play mat, are crafted with both babies and parents in mind, creating a harmonious blend of functionality and aesthetics.

Our Contributions

Anorak played a pivotal role in developing Little Hoppa’s brand identity and digital presence. We crafted comprehensive strategies, including Brand Strategy, Information Architecture, Brand Design, and Digital Strategy, ensuring a cohesive and compelling brand image. Our design efforts encompassed Website Design, Graphic Design and Branding, Brand Guidelines, and User Experience (UX)/User Interface (UI) Design, delivering a seamless and engaging multi-platform experience.

Technical and Marketing Excellence

Our technical expertise supported Little Hoppa’s digital infrastructure through Website Development, Server Management and Hosting, and bespoke application development. To amplify their reach and engagement, we implemented a robust marketing strategy featuring Search Engine Optimization (SEO), Content Marketing, Email Marketing, and Social Media Marketing. This holistic approach ensured that Little Hoppa’s mission of providing planet-friendly products for babies, parents, and home lovers was effectively communicated and widely accessible.

Services carried out by Anorak


Brand Strategy, Information Architecture, Brand Design, Digital strategy


Website Design, Graphic Design and Branding, Brand Guidelines, User Experience (UX)/User Interface (UI) Design, Multi-Platform Design


Website Development, Server Management and Hosting, bespoke application development


Search Engine Optimisation (SEO), Content Marketing, Email marketing, Social Media Marketing, Paid Advertising (PPC)

Sofie Hepworth

CEO of Little Hoppa®

"Working with Anorak has been an absolute game-changer for Little Hoppa®. Their expertise in brand strategy and digital design has transformed our vision into a stunning reality. The seamless integration of our values into every aspect of the platform, from the website design to our marketing strategy, has significantly amplified our reach and impact. Anorak’s dedication to understanding our mission and delivering exceptional results has been truly invaluable. We couldn’t be more thrilled with the outcome and look forward to continuing our partnership."

“Anorak are highly switched on, savvy and commercial individuals who understand how to deliver digital platforms to drive consumer engagement and preference as well as key performance indicators.

With an implicit understanding of the customer journey and brands they are an all round and accomplished group of professionals. I would highly recommend.”

Philip Toomey, Digital director, Arcadia Group