Red Pear Insurance™ is a specialist insurance brokerage providing bespoke insurance solutions for professionals working across the Sports and Entertainment industries. With deep sector knowledge and a tailored approach, Red Pear supports high-profile individuals whose lifestyles and careers demand a more considered level of protection. Upon becoming the official Business Partner of the Professional Footballers’ Association (PFA), Red Pear approached Anorak to develop a brand identity and digital presence capable of appealing to a discerning, high-end audience. The brief was clear: create a brand that felt confident, credible and experienced, while avoiding the clichés often associated with traditional insurance providers.
Anorak developed a minimalist yet playful identity that balanced professionalism with personality. The visual language was designed to feel modern and distinctive, reflecting Red Pear’s expertise while remaining approachable and human. This was carried through into the website experience, where clarity, tone and ease of use were prioritised to support both trust and engagement. The result was a refined brand and digital platform that positioned Red Pear Insurance as a specialist partner for elite clients — confident in its expertise, clear in its offering, and distinct within a competitive market.
“With our new identity, we were able to approach a new type of clientele. We didn’t realise the impact changing our visual identity would do to our business, which is now ever-growing.”
Darryl Parker, Founding Director
