4 4 L D N is a new London-based fashion house with a multidisciplinary approach. Through founder Devanté Cole’s interest in photography, sport, architecture and contemporary culture, an alternative path has been found, turning 4 4 L D N into a well-respected creator of streetwear.

Anorak worked closely with the client to name, then create the branding for this streetwear start up. We also brought in our partners APT Supply to help bring the clothing designs to life and we now look to them for customer service and fulfilment. Having created the brand from scratch we had a clear understanding of how we wanted to present the multi platform eCommerce site and the photography that followed.