Anorak partnered with 44LDN to build a streetwear brand from the ground up. The brief went far beyond digital, covering brand identity, product creation, e-commerce and cultural positioning. Our role was to create a brand that felt authentic to its audience while remaining commercially viable, production-ready and scalable.

Our Contribution

Anorak led the end-to-end creation of 44LDN, shaping the brand across product, digital and marketing touchpoints. We developed the brand strategy and visual identity, designing a bold logo and brand system that translated seamlessly across clothing, packaging, digital and social platforms.

We also designed and built a Shopify e-commerce website, creating a user experience that supports storytelling, browsing and conversion, with a visual language rooted in street culture and fashion retail.

Product, Marketing & Launch

Beyond digital, we supported clothing design, factory sourcing and production oversight, ensuring quality and consistency from garment to screen. Alongside this, we delivered social media branding, marketing direction and press support — helping establish 44LDN with a clear identity, strong cultural relevance and commercial impact.