Project Overview
Rascal Clothing, founded by the renowned F2Freestylers duo with 14.1 million subscribers, stands out in the fashion industry with its unique blend of relaxed, comfortable, and fitted lifestyle garments. Their collection of hoodies, sweatpants, t-shirts, and shorts seamlessly combines comfort and style, setting a new standard in lifestyle apparel.
Our Contributions
Anorak played a crucial role in revitalising Rascal Clothing’s digital presence. Three years ago, we rebuilt their ecommerce website (rascalclothing.com) to address issues of site outages caused by high volumes of traffic from their vast follower base. Since the relaunch, sales have tripled, and the site has experienced zero downtime, resulting in a very satisfied client.
Technical and Creative Excellence
Our services extend beyond website development. We manage Rascal Clothing’s product photography and lifestyle shoots, ensuring the brand’s visual identity is consistently captivating and aligned with its ethos. Recently, we launched an iPhone application to support their ecommerce store, enhancing the shopping experience for their customers.
Anorak’s comprehensive approach has solidified Rascal Clothing’s position in the market, combining technical reliability with striking visual appeal to drive their continued success.
Services carried out by Anorak
Strategy
Brand Strategy, Information Architecture, Brand Design, Digital strategy
Design
Website Design, Art Direction, Graphic Design, User Experience (UX)/User Interface (UI) Design, Multi-Platform Design
Tech
Website Development, E-commerce, Server Management and Hosting, bespoke application development
Marketing
Search Engine Optimisation (SEO), Content Marketing, Email marketing, Social Media Marketing
Billy Wingrove
Owner & Founder of Rascal Clothing
"Working with Anorak has been a game-changer for Rascal Clothing. Their expertise in web development and digital strategy has transformed our online presence. Since they rebuilt our e-commerce site, we’ve seen our sales triple with no site outages, even with our high traffic from millions of followers.
Anorak’s management of our product photography and lifestyle shoots has taken our brand to the next level. We couldn’t be happier with the results and look forward to continuing our successful partnership."
“Anorak are highly switched on, savvy and commercial individuals who understand how to deliver digital platforms to drive consumer engagement and preference as well as key performance indicators.
With an implicit understanding of the customer journey and brands they are an all round and accomplished group of professionals. I would highly recommend.”
Philip Toomey, Digital director, Arcadia Group
01. Homepage layout
02. Collections Overview
03. Collections Details
“Anorak are highly switched on, savvy and commercial individuals who understand how to deliver digital platforms to drive consumer engagement and preference as well as key performance indicators.
With an implicit understanding of the customer journey and brands they are an all round and accomplished group of professionals. I would highly recommend.”
Philip Toomey, Digital director, Arcadia Group
