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Suzuki

Headline sponsor of the Clothes Show Live

Suzuki

Headline sponsor of the Clothes Show Live

Suzuki

Headline sponsor of the Clothes Show Live

Suzuki

Headline sponsor of the Clothes Show Live

Suzuki

Headline sponsor of the Clothes Show Live

A 30 week national social media campaign, aimed at under 25 car buyers, around Suzuki’s Clothes Show Live sponsorship creating awareness and a positive image for Suzuki’s range of small cars.

We traveled to 30 locations around the UK, scouting for fashionable people. Every ‘Fashionista’ our scouts found where photographed, filmed and instantly uploaded to Suzuki Social Media properties. Winners from each location went through to semi-final events hosted in shopping centres which were filmed and published instantly online. As a result the campaign was a resounding success, “one of Suzuki’s best to date”.

519,106 Facebook post views in 30 days up 39.19%

32,905 new Facebook & Twitter fans in the under 25 demographic

21,783 interactions with the Suzuki Streets Ahead Facebook page

5.7 million impressions across the campaigns social channels

 

Anorak™ – a creative digital agency
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