Back in 2009 Anorak were enlisted to build a brand around England and Manchester United football legend Rio Ferdinand. The outcome was #5 Magazine, the world’s first multi-platform digital lifestyle magazine. It launched to critical acclaim and has gained an audience to match that of any comparable established brand in the market.
Anorak has since taken it past a singular digital magazine branching out into native iPhone, iPad, Android applications, multiple licenses in different languages, websites, social media channels, email newsletters, events, merchandising and print editions.
#5 now has a combined reach in excess of 14 million subscribers.
We have used Rio Ferdinand’s multi channel digital brand, #5, as an example of our capabilities.
Every aspect of this brand is managed by Anorak from creative through production, development and onto day to day content and social management.
For #5 we manage, report and market all of the social media channels surrounding the brand. This includes the personal channels for Rio Ferdinand (Twitter, Facebook, Instagram and Weibo) and also the Official channels for #5 (Youtube, Twitter, Facebook, Instagram and Pinterest)
Anorak created a digital content publishing platform – for #5 Magazine – winning Newsstand App of the Year from Apple. The highest accolade in the industry.
6,226,565 Twitter followers
5,972,351 Facebook fans
59,789,538 Youtube views
1 Million+ iPad and iPhone downloads
372,484 new subscribers per issue
578,038 video views per issue
“The publishers have set a very high benchmark with #5 Magazine, this is the future of digital publishing.”
Gagan Kaul, guardian.co.uk