ProjectOverview

JOTA stands out as one of the most accomplished sports car teams in recent history. The team has secured a spot on the LMP2 podium at Le Mans ten times over the past nine years, including an extraordinary 2nd and 3rd overall finish in 2017.

Their championship victories encompass the 2016 European Le Mans Series and the 2017 Asian Le Mans Series. Additionally, JOTA has earned vice championship titles in the FIA World Endurance Championship for the 2017, 2018-2019, 2019-2020, and 2021 seasons.

The team’s impressive track record also features overall wins in Blancpain Endurance and class victories in prestigious events such as the Spa 24 Hours, Nürburgring 24 Hours, and the American Le Mans Series.

Services used


Strategy

Brand Strategy, Information Architecture, Brand Design


Design

Website Design, Graphic Design and Branding, Brand Guidelines, User Experience (UX)/User Interface (UI) Design, Multi-Platform Design


Tech

Website Development, Server Management and Hosting


Marketing

Search Engine Optimisation (SEO), Content Marketing


Design-Centred Services

Website Design and Development:

We created a responsive, aesthetically pleasing, and user-friendly website that accurately reflects JOTA’s brand identity. This is supported by robust server management and hosting to ensure optimal performance and reliability.

Graphic Design and Branding:

Our team offered comprehensive graphic design and branding services, including logo design, brand guidelines, and visual content creation. These efforts enhance brand recognition and establish a cohesive and impactful visual identity for JOTA.

User Experience (UX)/User Interface (UI) Design:

We ensured engaging and intuitive digital experiences across all platforms. By emphasising multi-platform design, we provided consistency and usability across various devices, enhancing the overall user experience for JOTA’s audience.

 

“Anorak are highly switched on, savvy and commercial individuals who understand how to deliver digital platforms to drive consumer engagement and preference as well as key performance indicators.

With an implicit understanding of the customer journey and brands they are an all round and accomplished group of professionals. I would highly recommend.”

Philip Toomey, Digital director, Arcadia Group

VEHICLE AND FLEET LIVERY

Printed fleet graphics are one of the best outdoor advertising solutions for the JOTA brand – they make a lasting impression.

Whether it’s a cars, vans, or trucks — using the simple brand rules laid out in this document should give you the tools required to brand the JOTA fleet.