You’ve run a successful campaign and now your landing page is getting a surge in visitors. But is it actually set up to convert those visits into action? Don’t let all that effort go to waste—use these twelve tried-and-tested tips to drive more conversions from your landing page.
1. Know who you’re targeting
Tailor your landing pages for specific audiences. Instead of directing everyone to a generic page, create dedicated landing pages for different campaigns, products, or audience segments. That way, people are met with content that actually speaks to their interests and needs.
2. Minimise distractions and friction
The goal? Make it effortless for someone to take action. Avoid pop-ups, busy layouts, or too many buttons. Keep the navigation simple, the call to action (CTA) clear, and the ask minimal—like just an email address. The more hoops you make users jump through, the fewer will follow through.
“Landing pages should feel effortless. Strip back distractions, keep the focus clear, and make the path to action simple and fast. The less you ask, the more you’ll get.”
— Louie Walker, Head of Content at Anorak
3. Maximise your visuals
First impressions matter. Keep your design clean, visually consistent, and on-brand. A landing page should feel like a natural extension of your campaign. Think of it as telling a visual story—just enough to intrigue someone and draw them in. Less clutter, more clarity.
4. Have a targeted video
Video is one of the most effective tools for engagement. It captures attention quickly and communicates your message in seconds. A short explainer video or even a founder intro can build trust and keep visitors on the page longer—both key drivers for conversions.
5. Use tools to improve your writing
Strong copy converts. If writing isn’t your strength, lean on tools and resources to refine your message:
— Grammar tools like Grammarly or ProWritingAid can catch common errors.
— Proofreading platforms ensure your copy is polished and typo-free.
— Writing blogs offer tips, tone-of-voice advice, and templates to help you craft persuasive, on-brand messaging.
Your landing page should sound as professional as it looks.
6. Share customer stories
Real experiences resonate. Include testimonials or short customer stories that showcase the impact of your product or service. People want to relate—so highlight a challenge and how your solution helped. It’s about storytelling, not selling.
7. Add social proof
People trust people. Including social proof on your landing page builds credibility and reassures visitors that others have already had a positive experience with your brand. Try:
— Customer testimonials with names, photos, or even video clips
— Star ratings or reviews from third-party platforms
— Logos of trusted clients or partners
— User stats like “10,000+ businesses onboard”
— Any media coverage or expert endorsements
Make it real, make it visible, and make it feel human.
8. A/B test everything
Even small tweaks can lead to big results. A/B testing different versions of your headlines, CTAs, layouts, or images helps you discover what truly resonates. Let data guide your decisions—don’t rely on gut feeling alone.
9. Use trust signals
Build confidence with visual cues that signal safety and legitimacy. Consider adding:
— Secure payment or SSL badges
— Privacy reassurances (“We’ll never share your email”)
— Industry certifications or awards
— Money-back guarantees
These help remove doubt and hesitation, especially for new visitors.
10. Optimise for mobile
More than half of all web traffic is mobile—if your landing page isn’t responsive, you’re losing leads. Ensure it loads quickly, is easy to navigate, and that all buttons and CTAs are thumb-friendly.
11. Keep your CTA visible and above the fold
Don’t make people hunt for your call to action. Place it front and centre—ideally visible without having to scroll. Make the button copy action-oriented and benefit-led (e.g. “Get My Free Guide” or “Start My Trial”).
12. Create urgency or scarcity
FOMO is real. Encourage people to act quickly with limited-time offers, countdown timers, or low stock alerts. Just make sure it’s genuine—false scarcity can damage trust.
Bonus Tip: Optimise your thank you page
Once someone converts, don’t stop there. Use your thank-you page to:
— Upsell or cross-promote other services
— Invite social sharing
— Offer a free download or bonus
— Link to valuable content or onboarding steps
It’s a powerful, often overlooked part of the conversion journey.
The Takeaway
Your landing page is where interest turns into action. By knowing your audience, removing barriers, and using visual and emotional triggers like stories, social proof, and trust signals—you’ll be well on your way to turning visits into results. And with ongoing testing, mobile-first design, and follow-up strategy? You’ll keep improving over time.
