Rio Ferdinand's #5 Magazine
The World’s First Digital Lifestyle Magazine
#5 Magazine is the world’s first digital lifestyle magazine. Secondly it’s completely free to read. With Rio Ferdinand as Editor-In-Chief and brand ambassador, we’ve certainly had a distinct advantage when chasing high-profile musicians and actors. But we’ve also had the ear and input of a man who knows what he likes.
Sure, people said it would be all about bling, Bentleys and Barbados, but, as Rio says himself, “it’s my number, your magazine,” and by combining editorial credibility with print disciplines and an all-singing, all-dancing display of publishing fireworks, we’ve stayed true to our brief.
And that brief is to deliver, to our demographic, icons and up-an-coming stars of music, film, sport and TV, without forgetting the latest in fashion, technology and the world in general. As the strap line says, it’s about sport, personality and style, and who doesn’t want a bit of that with their cornflakes?
Anorak have enjoyed, at the cost of a few late nights, some succes with #5 Magaine. Handling the complete project from brand design to content through publishing and on to marketing. Anorak have pushed #5 magazine shoulder to shoulder with the big boys.
Viral campaigns have seen viewing figures of up to 9 million.
Since launch (May ’09) #5 Magazine has attracted 273,075 visitors per month, with 86,000 subscribers. #5 enjoys 6,000 Competition entries per week.
Social Media Martketing has played a key role in the success of #5. With a dedicated Anorak social media marketing team whose sole remit is to increase audience figures. Through building relationships with social networking sites including Facebook, Twitter, Myspace, YouTube.
The #5Mag YouTube channel achieved #1 – Most Subscribed (This Week) – in the director’s category. Viral campaigns have also seen viewing figures of up to 9 million.
We have secured content syndication partners with the likes of MSN (1.5 million visits per day), BBC Sport (1 million visits per day), ManUtd.com (650,000 unique targeted users per month), Man Utd Red View newsletter (450,000 targeted subscribers), The Sun newspaper’s Bizarre column (12 million per day), and Xbox Live (1.5 million subscribers).
To read #5 Magazine (It’s Free!) go to www.rioferdinand.com
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