Anorak

A series of Digital Magazines for the Royal Bank of Scotland

The Royal Bank Of Scotland (RBS) Groups involvement in sponsorship has helped them build their brand and deliver specific business objectives across the globe.

The RBS properties range from major sports events including the RBS 6 Nations, The Open in golf and the AT&T WilliamsF1 Team to sports personalities of present and past such as Andy Murray, Jack Nicklaus and Sir Jackie Stewart.

To celebrate and communicate this we have produced a series of interactive digital magazines. Serving as a cost effective way to reach their 40 million customers worldwide.

RBS has a global sports portfolio used to reinforce our existing brand and create an association with successful events, sports and personalities. The Group’s current sports sponsorships include: RBS 6 Nations Rugby, RBS in Golf, Formula 1, Tennis, Equestrianism and Cricket.

The first titles will focus on Golf, Rugby and Cricket.

Golf

RBS has been a passionate supporter of golf for over 100 years and is a proud Patron of The Open, The Ryder Cup, The Open, The Players Championship and the US Open.

As well as sponsoring leading tour players Luke Donald and Paula Creamer, Jack Nicklaus has been an RBS ambassador since 2003. One of the pioneers of the sport, he is just one of the many familiar names in the issues.

To view the issues go to PGA, Ryder Cup, The Open, TPC or US Open.

Rugby

RBS have sponsored the annual international rugby union tournament, the Six Nations, since 2003.

To view the issue go to Six Nations.

Cricket

Published in conjunction with The RBS Cup to celebrate the two Test series played between India and England in Chennai and Mohali.

To view the issues go to India V Australia or India V England.