O'Neill Digital Lookbooks
O’Neill produce their men’s and woman’s winter lookbooks online and paper free.
Commissioned by O’Neill clothing the objective was to produce a digital online version of men’s and woman’s 2009 winter catalogue.
Bringing the Lookbooks to life Anorak utilized video and flash animation. “We’ve added more content, more clothing, more photos, animation and video and it looks less cluttered than the print versions.” Says Matt Sellers, Production Director at Anorak. “The result is an all round better user-experience.”
We took the existing brochure apart and recreated a dynamic and interactive digital version. Videos and animations were incorporated to add entertainment value and bring the product to life.
New features included data-capture, competitions and store-locator, previously ineffective in the print versions.
A eCommerce system was also integrated so not only could you view the new season items you could also purchase items as well, directly from the lookbooks themselves.
To view the Men’s O’Neill Lookbook click here.
To view the Woman’s O’Neill Lookbook click here.
For more information on O’Neill go to www.oneill.com.
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