A daily digital men’s magazine providing a unique cultural insight into the worlds of fashion, film, music and art for the UK’s biggest high-street men’s brand.
Anorak produced a digital product that performed seamlessly across multiple digital platforms and devices. We created a content strategy, integrated historic content from three previous projects and devised and put in place a social marketing campaign. We also developed a multi-platform delivery system and currently manage the day to day running of the platform, hosting, servers and applications for the mens high-street retailer.
“Anorak are highly switched on, savvy and commercial individuals who understand how to deliver digital platforms to drive consumer engagement and preference as well as key performance indicators. With an implicit understanding of the customer journey and brands they are an all round and accomplished group of professionals. I would highly recommend.”
Philip Toomey, Digital director, Arcadia Group